Resilience and Sustainability in a VUCA Global Environment

By In Insight On 6th December 2023

As we navigate the ever-changing and complex global landscape, NNR Global Logistics remains steadfast in our commitment to providing our customers with exceptional service, unwavering reliability, and competitive pricing – delivering on our motto of Confidence, Comfort, and Enjoyment. Despite the ongoing challenges posed by the VUCA (volatility, uncertainty, complexity, and ambiguity) environment, we have demonstrated remarkable resilience and sustainability, ensuring that your supply chains remain uninterrupted and efficient. 

Despite improvements to supply chains over the last 12 months, the current freight forwarding landscape continues to be challenged by a multitude of factors that are impacting transit times, reliability, and costs. According to data from Bloomberg Intelligence, shipping reliability figures have declined significantly compared to pre-pandemic levels, with an average on-time rate of 64.4% versus 80% in 2019. Additionally, the transit time on the transpacific eastbound voyage has risen to nearly 70 days, well above its pre-Covid crossing of less than 50 days. 

These challenges are attributed to a combination of factors, including canal congestion, geopolitical tensions, and reduced consumer demand. Drought is hampering traffic through the Panama Canal, while attacks on cargo vessels disrupt the flow of goods through the Suez Canal. Additionally, ships are traveling at slower speeds to conserve fuel, further extending transit times. 

Despite these challenges, NNR remains committed to providing our customers with the highest quality service possible. We have implemented a number of strategies to mitigate the impacts of market disruptions, including: 

  • Diversifying our network of carriers and routes: We have expanded our partnerships with a wider range of carriers to ensure we have access to the most reliable and cost-effective routes for your shipments. 
  • Investing in real-time visibility: We utilize cutting-edge technology supplemented by global teams of dedicated service staff to provide our customers with real-time visibility into the status of their shipments, enabling you to make informed decisions and manage your supply chain effectively. 
  • Investing in our team's expertise: We are committed to providing our customers with the highest level of service, and we continuously invest in the training and development of our team members to ensure that they have the expertise to navigate the complexities of the global freight forwarding market. 

As we move forward, NNR's customers have Confidence in our ability to adapt and thrive in the face of VUCA global conditions. We are committed to providing our customers with the unwavering support and expertise they need to Comfortably navigate this dynamic and challenging environment. We also hope you Enjoy working with the great teams we have dedicated to your success. 

Thank you for your continued trust in NNR Global Logistics. We are proud to be your partner in global trade. 

Jeff McDonald

Executive Vice President 

NNR Global Logistics - Head Office


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